Tech Industry SEO Case Study - Link Building for Tech Websites

Tech Seo case study

Link Building Done Right: Going Old School In The Tech Niche

Let’s talk tech! It's fast, it’s always evolving and most of all, everyone’s looking to leverage from it.

And when you get a call from a client that develops content marketing software and asks you to take over their link building affairs, there’s no way you can say no.

The Background

The client had a web-based application through which customers could create e-books from their blogs, notes, PDFs, and even videos.

The application was launched in 2016 and had a user-base of 10,000 at the time we took reins of their link building. Even though those are pretty decent numbers, the client wanted to take them to the next level. And they knew link building could provide the impetus!

Time for Execution

Our game-plan was simple and straight-forward: Get links from the big guns of the tech industry. In the 1 year that we had, this is what we did:

1. We kicked off the process by removing toxic links from the client’s link profile.
2. Next on our radar was guest posting on renowned tech-related content marketing blogs. That was essential for scalable and natural link building. We knew the competition would be tough simply because of the nature of the niche we were operating in. But we only had one thing in mind: Quality Content in the identified topic clusters.
2. We also worked on broken link building by approaching websites linking to dead resources. We offered them updated content with better value. This allowed us to work on a broader keyword base.

Successfully Earned

160+ New Links
Between January 2019 - December 2019

Identified & Disavowed

580 Toxic Links
Between January 2019 - December 2019

The Results

In the one year span, we were able to build upwards of 160
natural links for the client, a major portion of which came
from high-authority websites. That was always the aim.
Traffic shot up by a staggering 106% and search visibility
on Google for different keywords increased by 274%. This
called for a mini celebration!
When Google rolled out different updates during this
period,the numbers for our client continued to increase
thanks to our Google-compliant link building strategy.
Just the icing on the cake we wanted!

106%

Traffic Increase

274 %

Visibility Increase

TRAFFIC INCREASE