Okay, we’ve heard this one before. And we understand why textual links are still preferred by many. But demonizing image links as bad for SEO? C’mon!
This ongoing debate has caught many analysts off guard, leaving them unsure of whether to use image links or not. The short answer: image links can be a powerful addition to your SEO optimization arsenal.
In a recent Twitter post, Google’s John Muller was asked about the relevance of such links for SEO. His reply: “Anchor text (and image alt text) helps us quite a bit in understanding context, so I wouldn’t leave it out if you can avoid It.”
In fact, image links can be even better than textual hyperlinks in some cases. Here’s how:
Images can be shared separately as infographics on other websites or on social media. Each time, your image link is providing you more views, more traffic, and more exposure. Now that’s a dynamite tactic to have in your SEO toolkit!