How To Repurpose Blog Content In 2023
Content once created and published is an asset. It’s truly tangible in the digital space. The right content can help you with Acquisition, Conversion, and Happiness. However, many content marketers often don’t use their content to its maximum potential. It’s only via content repurposing that you can get maximum ROI. And let’s be honest, repurposing content is one of best ways to leverage it in 2023.
Let’s elaborate:
- Content is directly responsible for customer acquisition. A visitor sees something, which is your content piece, that drives them to the website.
- Content is what converts these prospects into paying customers. They see words, convincing arguments, and flashy graphics that make them go, “Shut up and take my money.”
- Through content, you provide your customers with support. You inform them about your product.
- Your content keeps them engaged, satisfied, happy or sad.
To leverage content to its maximum you repurpose it.
Why Do Content Repurposing?
Well, why not?
It’s a better use of your time repurposing something that already exists. Recreate it, give it a little more finesse, for the audience that needs more than just boring text.
Content repurposing will fill up your content calendar nicely and quickly, making it look sharp. Knocking out that repurposed content can be pretty speedy too. You already did the hard stuff. Now, do the smart stuff.
Update existing blog content and convert it into something fresh for the people to consume.
1. Turn Blog Content Into A Twitter Thread/Instagram/Fb Post
You can turn your blog into a Twitter thread or an Instagram post or a Facebook post or Metaverse it. I don’t know how you’d go about doing that, but if you figure it out, don’t forget the brother who showed you the way.
This content repurposing technique takes your existing content and turns it into a fresh post on social media. You like Twitter. The people on Twitter like Twitter and the people on Twitter want everything on Twitter. So, why not post your best content as a Twitter thread?
Consider this: a single tweet has a 280-character limit, but you can start a drip thread. Entice them and get them to read one after the other. You can use AIDA, or any other copywriting technique to get them in.
The goal is to make it engaging. If you got a few threads rolling, you’re likely to see results.
The peeps at Buffer did a little experiment. It showed that Twitter threads gained 63% more engagement than normal, lonely tweets.
For Facebook and Instagram, you can create visual graphics with texts, or even create a carousel post.
There’s a wide audience that consumes everything on Facebook, and another that lives on Instagram. They always need more.
2. Turn Blogs Into Infographics
Turn blogs into infographics. They’re those cute-shareable nuggets of info buzzing around like busy little bees creating engagements, backlinks, and brand awareness.
Have a look at this cool infographic of SEO AI Tools:
They’re supposed to be visually appealing, easy to remember, and interesting.
Here’s how to do it: get the important stuff from the blog:
- Subheadings
- Lists
- Bullets
- Bolded text
- Whys
- Whats
- Stats
And plop them onto a free infographic template using Canva. Yes, Canva.
If you are a marketer, you must have heard about it.
If you are a designer, it’s okay to say no.
Canva is the fastest-growing DIY design tool out there in the marketing space. And a lot of the stuff you can use is for free. It even recently got AI integrated for user assistance.
Well, you know you can use all of these:
- Visme.co
- Creately
- Easel.ly
- Piktochart
- InfoActive
- Visually
But I already told you what’s better.
So pick up an infographic template, replace the content, make some adjustments as necessary, and voila!
3. Turn Your Blog Into A Video
Video content is generally preferred and consumed more than others.
There are a ton of studies that suggest videos are more engaging and you can even Google.
You can make videos pretty quickly. With Canva you can try out their video templates.
You can create all kinds of videos:
- How-tos
- Slideshows
- Promos
- Animated ones too
If that’s a little too much, then try Lumen5. It’s an AI video maker. You just need to choose a template, pop in your URL, and you will see the text imported.
Now select the text you like, and the stock footage will be added using keywords.
Pick the music from a library and hit export.
You just created a nice video. Now of course, if you get the paid plan, you can brand them up. Use your colors.
4. Turn Blogs Into ebooks
Are ebooks still a thing? Yes, they are. Reading is cool, nerds!
Ebooks can be either downloadable or have a huge content page that’s well-designed. It results in a ton of authority and backlinks if done right. Here’s what to do…
Find a topic that has multiple blogs falling under it.
For instance, maybe you’ve written something about Keto.
- Keto for Beginners
- Top Keto Tips
- Best Keto Dishes
- Keto Benefits
Looks like you got content for your new ebook, ‘Everything you need to know about Keto’.
Now there are several tools to design an ebook. It can be done on Canva for free but a much easier option is with Designrr.
You can easily import content from a URL or any document, and place that content into any Designrr template. Then, add an intro and an outro to make it look e-bookish.
It takes a little bit of effort, but you can get many sign-ups, leads, and conversions.
5. Turn Blogs Into Podcasts
Yes, that’s what we’re talking about.
The people want knowledge, so feed them those knowledge nuggets. If your blogs are worth reading, then they should be worth listening to.
We recommend NaturalReader. You can use the free version before diving into a broader plan.
Then once you have the audio, you can sign-up to any of the following platforms:
- Apple Podcasts
- Google Podcasts
- Spotify
- Stitcher
- Podchaser
- TuneIn
- iHeartRadio
- Pandora, or wherever pods are cast.
Set up your profile, and start uploading. If you feel a little naughty, you can even upload them on Youtube with a thumbnail. Again, you can find several templates on Canva.
6. Turn Blog Posts into Slides
Now if people aren’t reading through your blogs, there is still a chance you can get their attention. Turning your blogs into slides has become easier than ever thanks to ChatGPT shortening it in mere seconds.
Once you have your content slide-able, simply create a ppt to sort it out. Then you can upload it on SlideShare. Similarly, you can also upload the presentation on Google Drive and then share the link on all your socials. This will guarantee that even those amongst your target audience did not read your blog do see your presentation.
Maybe that will get them interested enough to check out your blog too. Congratulations! You just repurposed your blog into another opportunity!
7. Turn Blog Posts into Emails
Blogs into emails are another popular method of repurposing content. A good blog can easily be repurposed into a catchy email. And depending on the length and information you provide in your blog, you can even create a drip email. This way you will be engaging with your prospects for more than a month.
Imagine a month of engaging email drips all through a single blog! That’s the power of repurposing content!
8. Turn Blog Post into a LinkedIn Article
It seems that LinkedIn articles are gathering a lot of engagements recently. If you have a detailed article, you can use your LinkedIn profile to further capture your audience. All you need to do is make an abridged version of your blog.
Or you can simply ask ChatGPT to do it depending on how much time you have to repurpose your content. Either way, you have a couple of LinkedIn posts in your hand that can be posted whenever you want. You can even use these articles to enhance your following on the platform. Moreover, you can also adopt this practice as your newer blogs start getting older so you can garner maximum engagements based on your research.
Well, that’s all we had on content repurposing for 2023. Be on the lookout for more incredible content from us. Till then, Ciao!
