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A backlink with the attribute rel=”nofollow”. This indicates that the external website does not pass authority to the destination page. As authority or Link Juice isn’t passed, No-Follow backlinks do not help ... Read More....

A backlink without a “rel” attribute, or the default “rel”attribute. Do-Follow Links pass Link Juice. These indicate that the website linking trusts and therefore passes authority to you. Do-Follow links are considered ... Read More....

SEO stands for search engine optimization and it’s the process of optimizing your website in a way that search engines like Google show your webpages on the top for a particular search ... Read More....

Google continues to improve its ranking algorithm and the increase in the competition between websites and publishers means that it’s harder than ever to crack the top 3 rankings. But, there are ... Read More....

Link rot refers to the gradual decay of the older links present in your backlink profile. Link rot can occur in two ways: 1. A loss of links a.k.a a 404 Error. ... Read More....

  A featured snippet is a search answer shown at the top of Google page 1. Also called an “Answer Box,” it helps provide a concise answer to a query right then ... Read More....

Link building is one of the hottest skills in Search Engine Optimization (SEO) right now. According to Google, backlinks is one of the most important factors when it comes to website ranking. ... Read More....

Google’s Penguin update was first rolled out in April 2012 as a new way to reward high-quality websites and downgrade the rankings of websites that engaged in black-hat SEO techniques such as ... Read More....

Content marketing ensures that your audience gets useful information every time they visit your site, while link building is primarily done to increase your visibility on search engine results pages (SERPs). Although ... Read More....

Zero-click searches refer to the kind of searches whose results display the answer on top of Google’s first page. These results are so complete that they satisfy the user’s search intent right ... Read More....

What is Semantic Analysis? Semantic analysis, also referred to as latent semantic indexing (LSI), is a mathematic tool that scans the raw data of a document and identifies the relationship between the ... Read More....

One of the main purposes of generating and promoting content is to satisfy search queries of your target audience. Without users actively searching and “looking” for your content, there is no point ... Read More....

What is keyword density? Keyword density is the ratio of the number of times a keyword appears on a page compared to the page’s total word count. The simplest formula for keyword ... Read More....

What is Black Hat SEO? Black hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of service. While black hat ... Read More....

Google’s Featured Snippet, also called Position Zero or Answer Box, is a search answer shown at the top of Google’s first page of results. Google does this by showing an answer pulled from ... Read More....

Quality Score is a Google metric which estimates the quality of your ads, keywords, and landing pages. Google ranks Quality Score on a scale of 1-10 (with 10 being the highest). Higher ... Read More....

A broad rule of thumb says that about one-third of your backlinks should point back to your homepage, while two-thirds should point to other pages. However, this is by no means an ... Read More....

Broken links are those hyperlinks which direct users to a page that no longer exists. Nobody wants dead links on the website. Broken link building is a strategy that involves finding dead ... Read More....

A Google penalty is easy to detect if your site has incurred a manual penalty. That’s because the Google Webmaster Console notifies you. An algorithmic penalty, on the other hand, is not ... Read More....

Although link building is a time-consuming processes, it still is one of the most essential elements in any website’s SEO toolkit. Most people choose to go with guest posting to earn links ... Read More....

Google uses complex algorithms to retrieve data from its search index and instantly deliver the best possible results for a query, ranked by relevance, on its search engine results pages (SERPs). Google ... Read More....

That’s not true at all. Links could be directed to any page of your website, provided they are all natural. Both your home page and internal pages have equal relevance when it ... Read More....

Before we get into the details of how many backlinks you should have or what number is optimum for your website, let us establish what backlinks actually are. Quite evident from the ... Read More....

There is a long-standing debate in SEO about whether there’s a “magic number” of links for any specific page. As with so many complexes SEO issues, there isn’t a definite answer to ... Read More....

Do-follow vs. No-follow, which to follow and which to ignore? This has always been a hot topic in the SEO community. Since no-follow links literally ‘tell’ the search engines not to follow ... Read More....

PageRank, named both after Google co-founder Larry Page and a clever reference to its function, is a patented algorithm used by Google to measure the importance of a website in order to ... Read More....

There are a lot of misconceptions regarding link relevancy. The biggest myth is that any link that does is not relevant to the niche of your website won’t help you rank, or ... Read More....

No one’s denying the importance of high authority links, but calling links the sole factor in Google’s rankings is a bit of a stretch. While links are considered one of the top ... Read More....

Let’s first define external and internal links for the uninitiated. External links direct users away from a website. For example, when Entreprenuer.com links to yourdomain.com, or vice versa, that’s an external link. ... Read More....

It has been established that Google’s search algorithm heavily relies on backlinks, making them crucial to SEO and site rankings. Links are necessary if you want a high page rank and organic ... Read More....

Having bad backlink on your website can be terribly wrong for SEO.  A bad backlink can stall your business’s growth, ruin all your marketing efforts and even land you in Santa Google’s ... Read More....

Imagine a user lands on your website’s homepage. Great stuff, you’ve got someone coming in to your sales funnel. Now this person starts clicking on a few links here and a few ... Read More....

While link building is one of the most important ranking factors in SEO, it’s not the sole factor. You should also focus on on-site optimization, such as making your website secure with ... Read More....

No-follow links are a signal to Google crawlers to not pass on link equity to the destination page. While no-follow links used to get a bad rep, there’s countless research out there ... Read More....

Don’t expect any changes overnight. Increasing your website’s Domain Authority is a game of patience and consistent efforts, which means one new backlink won’t magically bump your DA. However, there are two ... Read More....

Google penalties come in two forms: algorithmic penalties and manual action penalties. You can easily tell if you’ve been hit by a manual action penalty as Google will inform you via your ... Read More....

We look at several factors before deciding where to publish your article. These include identifying your industry, whether you occupy a highly specific niche or not, your ideal audience, the network of ... Read More....

The answer is: it depends. (C’mon, don’t sigh!) On average, consistent link building combined with on-page optimization can deliver measurable results in a matter of months. We’ve seen our clients improve their ... Read More....

The objective of search engine marketing is to generate traffic for your website. This is applied through: On-Page Optimization On-Site Optimization Off-Page Optimization Now, off page SEO entails building authority and search engine ... Read More....

We follow a highly structured process with multiple systems of editorial checks and controls to ensure you get the best content every time you place an order. Asking you to review the ... Read More....

Internal links are links from one page of a website to another page of the same website. Internal links establish your website’s navigation, direct readers to other relevant pages on your site, ... Read More....

You should always aim for a natural link profile rather than obsessing over a “perfect” ratio between do-follow and no-follow links. Having said that, there is an optimal ratio you can aim ... Read More....

While backlinks from high DA sites are a very important component of off-page SEO, if you want to rank on the first page of Google, you’re going to need to do a ... Read More....

Link Building HQ uses top-of-the-line research tools to analyze which keywords your audience is searching for in any particular niche, what is their keyword intent and which keywords your competition is ranking ... Read More....

An inbound link is a link from a third-party website that points to your site. Hence, the term Inbound link is used from the perspective of the site owner. Inbound links are ... Read More....

First, let’s quickly get what is a 301 redirect out of the way. A 301 redirect is a permanent redirect of a page from one URL to another. 301 redirects basically tell ... Read More....

The rules are pretty straightforward: Guest posting will not hurt your link building efforts. Spammy, low quality, guest posting will hurt your link building efforts. It’s that simple. Guest posting is not ... Read More....

We understand the content marketing requirement of highly technical industry niches. That is why all of Link Building HQ’s writers are proficient in written and spoken English. Our writers have been consistently ... Read More....

Broken links are links that do not work. Clicking on such links usually leads to a 404 error. Links may be broken because the destination page has been moved without adding a ... Read More....

Way back in Nov 2017, an Ahrefs’ official asked Google’s John Muller on his Twitter feed whether anchor text was important for search engines when considering internal links. He replied, “Most links ... Read More....

If you think your job ends once a link is live, you’re dead wrong. Ask any smart SEO specialist, link builder or marketer, and they’ll tell you links are not permanent and ... Read More....

Image links are the hyperlink for any image on a webpage. Apart from being visually appealing, images can be shared on social media and help SEO by earning backlinks. Optimized image links ... Read More....

Your link profile is the make-up of all the backlinks that are directing towards your website. A healthy link profile is one most likely to be recognized by search engines as natural, ... Read More....

Let’s just get this out of the way: outbound links improve your website’s ranking in search engines. There are those who preach that outbound links would hurt your rankings because they direct ... Read More....

In order to secure a quality link placement for you, we have a fail-safe process that creates high-authority backlinks for your website backed up by high quality and useful content. Otherwise, what’s ... Read More....

A hashtag (using the symbol #) serves as a label for content. Hashtags became more popular after their introduction on Twitter and are now commonly used on other social media platforms too. ... Read More....

Private Blog Networks, also known as link farms, are a group of blogs owned by the same entity. PBNs create reciprocal links between the blogs in an attempt to build link popularity ... Read More....

A backlink is an external link by one website to another. Backlinks serve as a vote of confidence by a site, indicating to search engines and users that the destination page contains ... Read More....

Anchor text is the clickable text that appears for a hyperlink, such as this link to Link Building HQ’s signup page. Anchor text best practices help inform search engines and users about ... Read More....

PageRank is an algorithm used by Google to gauge the value of a page. It works by calculating the number and quality of other pages linking to the page. PageRank, named after ... Read More....

Search engine results pages are the pages displayed by a search engine in response to a search query. These pages display paid advertisements and organic links to other sites that the search ... Read More....

Domain Rating is a metric created by Ahrefs that indicates the strength of a website’s total backlink profile. This profile is assessed in terms of size and quality and is measured on ... Read More....

Okay, we’ve heard this one before. And we understand why textual links are still preferred by many. But demonizing image links as bad for SEO? C’mon! This ongoing debate has caught many ... Read More....

Back in 2016, Google’s Andrey Lipattsev revealed that content and links were the top two ranking factors for its search engine. While Google takes nearly 200 other signals and algorithms into consideration, ... Read More....

Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website’s backlink profile on a scale of 1 to 100. Domain Authority (DA), on the other ... Read More....

Domain Authority (DA) is a search engine ranking score developed by Moz. While not a metric used by Google, Domain Authority helps users predict how well a website will rank on search ... Read More....