What is SEO?
SEO stands for search engine optimization and it’s the process of optimizing your website in a way that search engines like Google show your webpages on the top for a particular search ... Read More....
How can I increase traffic to my website?
Google continues to improve its ranking algorithm and the increase in the competition between websites and publishers means that it’s harder than ever to crack the top 3 rankings. But, there are ... Read More....
What Is Link Rot And How Do I Fix It?
Link rot refers to the gradual decay of the older links present in your backlink profile. Link rot can occur in two ways: 1. A loss of links a.k.a a 404 Error. ... Read More....
How To Be A Successful Link Builder
Link building is one of the hottest skills in Search Engine Optimization (SEO) right now. According to Google, backlinks is one of the most important factors when it comes to website ranking. ... Read More....
What Is Google Penguin?
Google’s Penguin update was first rolled out in April 2012 as a new way to reward high-quality websites and downgrade the rankings of websites that engaged in black-hat SEO techniques such as ... Read More....
What’s The Difference between Content Marketing and Link Building?
Content marketing ensures that your audience gets useful information every time they visit your site, while link building is primarily done to increase your visibility on search engine results pages (SERPs). Although ... Read More....
Is it better to get a link to your homepage or to an internal page?
A broad rule of thumb says that about one-third of your backlinks should point back to your homepage, while two-thirds should point to other pages. However, this is by no means an ... Read More....
What is broken link building?
Broken links are those hyperlinks which direct users to a page that no longer exists. Nobody wants dead links on the website. Broken link building is a strategy that involves finding dead ... Read More....
How do you recover from a Google penalty?
A Google penalty is easy to detect if your site has incurred a manual penalty. That’s because the Google Webmaster Console notifies you. An algorithmic penalty, on the other hand, is not ... Read More....
Is guest posting the only way to build links?
Although link building is a time-consuming processes, it still is one of the most essential elements in any website’s SEO toolkit. Most people choose to go with guest posting to earn links ... Read More....
What is a Google update and should I be concerned about it?
Google uses complex algorithms to retrieve data from its search index and instantly deliver the best possible results for a query, ranked by relevance, on its search engine results pages (SERPs). Google ... Read More....
Which Links Are Most Valuable?
It has been established that Google’s search algorithm heavily relies on backlinks, making them crucial to SEO and site rankings. Links are necessary if you want a high page rank and organic ... Read More....
What Happens If I Build A Bad Backlink?
Having bad backlink on your website can be terribly wrong for SEO. A bad backlink can stall your business’s growth, ruin all your marketing efforts and even land you in Santa Google’s ... Read More....
How Important Is It To Fix Broken Links?
Imagine a user lands on your website’s homepage. Great stuff, you’ve got someone coming in to your sales funnel. Now this person starts clicking on a few links here and a few ... Read More....
How can I tell if my website has been hit by a Google Penalty?
Google penalties come in two forms: algorithmic penalties and manual action penalties. You can easily tell if you’ve been hit by a manual action penalty as Google will inform you via your ... Read More....
When can I start seeing results from link building?
The answer is: it depends. (C’mon, don’t sigh!) On average, consistent link building combined with on-page optimization can deliver measurable results in a matter of months. We’ve seen our clients improve their ... Read More....
How important is the ratio between followed and no-followed links?
You should always aim for a natural link profile rather than obsessing over a “perfect” ratio between do-follow and no-follow links. Having said that, there is an optimal ratio you can aim ... Read More....
Do penalties get carried over in a 301 redirect?
First, let’s quickly get what is a 301 redirect out of the way. A 301 redirect is a permanent redirect of a page from one URL to another. 301 redirects basically tell ... Read More....
Does anchor text still matter?
Way back in Nov 2017, an Ahrefs’ official asked Google’s John Muller on his Twitter feed whether anchor text was important for search engines when considering internal links. He replied, “Most links ... Read More....
What are the characteristics of a healthy link profile?
Your link profile is the make-up of all the backlinks that are directing towards your website. A healthy link profile is one most likely to be recognized by search engines as natural, ... Read More....
What are the most important Google ranking factors?
Back in 2016, Google’s Andrey Lipattsev revealed that content and links were the top two ranking factors for its search engine. While Google takes nearly 200 other signals and algorithms into consideration, ... Read More....