Real Estate SEO Case Study - Link Building for Real Estate Websites

REAL ESTATE SEO CASE STUDY

Revamping The Link Building Outreach Strategy For A Real Estate Client

Picture this: You have recently launched your website and are struggling to get responses from high DA sites to build links. Add to this the fact that you’re from the Real Estate industry where the competition is cut-throat and your content needs to really stand out.

That’s exactly the situation one of our clients was facing. They needed help in cranking up their link-building to a scalable level. That’s when we stepped in!

What was cooking?

The client had a presence in 12 states with 30 offices all over the US. It specialized in providing offers on properties from licensed real estate agents. After conducting an audit of their link-profile, this is what we concluded:

The number of organic backlinks gained by the client from websites in the regions where it operated was just not enough to start with a bang. So we had to take the bull by its horn and get started with a solid link building outreach campaign. Yeah, we’d like to call it that; a full-on campaign.
With the linkable content that we aimed to generate, we also had to improve the visibility of some important keywords for the client.

We came, we saw, we linked:

It was go-time for some action:

• We started off with what we do best. We went ahead and looked for link-worthy content in the client’s niche. Then, as always, our awesome team of content writers created content that was better than anything out there on the web.
• Our outreach team then chalked out a plan and crafted emails that were genuinely aimed towards highlighting how our content would be valuable for the readership of the targeted websites.
• We did a substantial amount of guest posting on one hand and we also repurposed the client’s existing content into infographics and shared with websites having a high flow of traffic.
• This was followed up by filtering out bad links from the client’s link profile.

Successfully Earned

20 New Links
Between March 2020 – May 2020

Identified & Disavowed

55 Toxic Links
Between March 2020 – May 2020

And the results started
rolling in:

After the May 2020 Core Update, the client saw a jump
in traffic and keywords ranking that has remained quite
high since then.
From March 2020 till May 2020, website traffic increased
by 39.5% and Google visibility (ranking keywords) saw a
36.44 % increase. Score!
All of these increases were significant and validated the
link building efforts our team was doing at the backend.

39.5 %

Traffic Increase

36.44 %

Visibility Increase

TRAFFIC INCREASE